It’s just such a great idea – you say a magic word, and suddenly you can fly, and bullets will bounce off you. Just a really, simple, great concept.
I think the key is that magic word, ‘Shazam.’ Magic words are something that go back in fiction, back to myths and legends and The Arabian Nights. It’s just something that resonates for us, I think. And it’s such a good magic word – it sounds like ‘Alakazam.’
Even Gomer Pyle was saying it. Dave Chappelle was saying it on his show. I’ve heard it in rap videos. Everyone knows what it means, it’s ‘Shazam!’ It’s the transformation into something else, like ‘Let’s go!’ It’s a call to action. And the costume – the red outfit with the lightning bolt. How many times in our lifetime have we seen generic parody superheroes, whether in an advertisement or anywhere, with a lightning bolt on their costume? The lightning bolt has almost become the generic symbol for a superhero, and it has its roots in Captain Marvel.
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While not as iconic or legendary as either the Superman or Batman capes, Captain Marvel can still make the claim of having the greatest cape of them all! The Big Red Cheese has the most original, most dynamic, most flashiest and most unique cape ever created. It has such a distinct look that it is almost impossible for creators to steal from it without making it so obvious. How many times have Batman and Superman's capes been copied and put onto other characters? Captain Marvel didn't have that problem. Plus his cape was never static, every panel on the comic page (even on his toys) showed it in different positions, whether it was hanging on his left side, right side, straight down his back, blowing in the wind, or just hanging over his arms, this cape had a life of it's own and the kids loved it.
If you still have a hard time believing that this cape is the greatest ever, know that it played such a major role in making Captain Marvel the number #1 comic character in the world back in the 1940's when comics were selling greater than they ever did as a whole in the history of the medium. Captain Marvel was that popular and that colorful that both Superman and Batman had to take a back seat to him. And another thing to think about; throughout the years even Superman and Batman's capes were upgraded and tweaked to fit into a new generation or contemporary art style. Never once, not once did Captain Marvel's cape or costume ever change to fit the times! Even when DC Comics got the rights to the character from Fawcett Publications and revived him in 1972, his cape, costume and overall look stayed exactly the same and he had not been seen in a comic for over 20 years prior! And even the greatest and most legendary Rock 'n' Roll singer/entertainer of all time, Elvis Presley had his stage outfits pay homage to CM's cape and costume during the 70's! Ask yourself how iconic and inspirational Elvis' image is to the whole world?? It simply doesn't get any bigger than that! With that many accolades, Captain Marvel's cape is what I call a perfect and timeless creation!
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Sure, today with the new 52 going on, CM's costume and cape have been upgraded, but so wasn't every character in the DC Universe, so does that really count? Captain Marvel was said to be a knockoff of Superman when he was created back in 1940 by C.C. Beck and Bill Parker, but his adventures, look and success made him so much more and the longevity of the idea of his cape is a testament to that. To this day, DC Comics still tries to keep him in the shadow of Superman with consistently horrible revisions of his origin and having him being written by creators that don't have a clue on how to write him (I'm talking to you Geoff Johns!!). Only a select few have carried the flame of what truly makes the character great (Roy Thomas, Alex Ross, Paul Dini, and Mark Waid stand tall among them). Regardless, Captain Marvel will always be an enduring reminder of a simpler time when comics were based on the "fantastic" and the "whimsical" and the look of his cape is an homage to that...SHAZAM!!!!!!!
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