Aw, you dont give yourself enough credit Dan! You got a ton of new readers with superior.Those were most definitely not the statistics back then.
An angry fan compiled data from the 3-times a month BND Diamond Estimates. He CHUCKED OUT THE HIGHEST NUMBER. Then he added the two lowest figures, divided them by 2, and used that figure to represent BND sales.
Think about that for 1 second.
He THREW OUT the TOP THIRD of the data. That's insane.
Next, he cherry picked a stretch of JMS's run that had the majority of its sales boosted 20-to-40% by tie-ins to CIVIL WAR and CIVIL WAR aftermath books-- a tide that lifted all boats in the Marvel line at the time-- with Spider-Man, FF, and New Avengers getting some of the biggest boosts.
Myself and many other people in the industry (even Diamond themselves) have said that the Diamond Estimates are unreliable and always on the low side. But even with that, the "charts" that JMS were using were wildly (and purposefully) skewed and inaccurate. JMS had no ideas about that before using them. And, upon learning about the chart's dubious origins, JMS told me (in an offline conversation) that he regretted using them.
At this point in my career, it actually would help me if people believed BND numbers were poor-- and that things like BIG TIME, SUPERIOR, and SPIDER-VERSE magically got the numbers up to where they are now from such a "humble" start. But that would be complete and utter BS.
If you look at where the JMS era sales were before CIVIL WAR, the BND sales were not only comparable-- they were comparable 3 times a month! And that's a pretty mean feat! The JMS books usually didn't come out once a month for a full year. And suddenly here you had a team that was getting out a book at those numbers a full three times a month-- without fail!
Very proud of both the work AND the success of everyone who pulled together on the BND run!
But, good job on BND