Originally Posted by
kumiho
The reason Storm's book did not sell is not that it was a bad book, or that she was poorly portrayed, or that people were upset about her marriage breaking up. Her series failing is for the same reasons that so many other books are failing nowadays. Marvel solo title books, like Storm, and satellite team books like All New X-Factor are generally cut off, storywise, from the rest of the MU. They don't have a tie in to the big events which people are keeping up with, so their is no urgency to buy the books. Thus, fans do what is most logical, wait for the trade books to come out. Lets face it. Comics have become RIDICULOUSLY EXPENSIVE!! They used to be a cheap hobby, easy to start into and keep up with. Now, it is a major investment. At upwards of five bucks a pop, how many people are dishing out cash for numerous titles a month for single issue releases? It's not that fans aren't anxious to read these books. It's that they do the smart and economical thing, and wait for the trades to come out for way less money. Unfortunately, Marvel has not planned a strategy around this, and they are not about to lower their prices, even on digital sales, which they really could be raking in tons of cash on, and using more to gauge sales then just depending on the Diamond distributions they use now, which is an outdated and silly way to track sales. So we end up losing great books like Storm, Nightcrawler, All-New X-Factor, Gambit, etc. Until Marvel rethinks their merchandising and sales routines, side books are going to keep getting cancelled, and the fans of those books will keep being disappointed.