Copied from another thread. 'DC Characters loosing appeal'.
Okay its time to reflect and be honest. To your question the answer is both yes and no.
No DC characters don't have that mass appeal. The only characters who have right now are Superman, Batman and Wonder Woman. They are too ingrained in pop culture that to think that they are irrelevant is laughable.
Let us be honest. I think you have love for Zack Snyder. And its perfectly fine. Art is subjective in nature. I looked at the poll of JL. About 9 people till now including me have said that Justice League is one of the best comic book movies of all time. This figure was a lot more with BvS. If you wish to do so check that thread again. There's a screen shot posted there. I was not there to vote last year but that number was 42. I stand by my decision as should everyone else. When something works for me just as well as Dark Knight and Avengers why shall i change my opinion? I have my opinion just as the others have theirs.
The point is that while art is subjective one can't ignore the commercial aspect. The fact that the films are made to be box office successes. To do this one can't simply rely on the subjectivity but also something objective. Metrics like Rotten Tomatoes, Metacritic and Cinemascore do not lie. Zack Snyder is a wonderful film maker. He is a visionary and has love and passion for what he does. But what he does appeals to a few people. Not the majority. And when you are looking for box office success you can't ignore it. No film series is critic proof. Look at Transformers. They kept earning 1 billion dollars while their scores were really low. But now the earnings have gone down. Here's a link.
http://www.the-numbers.com/movies/fr...rs#tab=summary
The truth is these scores fairly reflect what is audience sentiment. Here's a link of how they work.
https://screenrant.com/rotten-tomato...ore-explained/
Read this. Think it over and then some DC fan can cry bias. Discuss and remove this cry and confusion here. Let me put this straight. DC has put three back to back 'divisive' films if i am being kind. While i like BvS to an extent, its still terrible. How do i know? The RT is 27%. The box office drop was 69% next weekend. It ran with hardly any competition but it earned just about two times its worldwide opening weekend. Its Cinemascore is B.
http://in.ign.com/batman-v-superman-...ore-as-catwoma
Audiences thought it was as terrible as Catwoman. Just as entertaining as Green Lantern which only recouped its budget. Why are drops and multipliers important? Why is Cinemascore important? That indicates repeat audiences. No film can break a billion without repeat audiences. People will love it. They will tell others. They will come again and again with friends and family. That's how you break 1 billion dollars. Wonder Woman was like that. It kept earning and earning. She had phenomenal legs.
So, the truth is when you make 'divisive' movies three times in a row people loose trust. That's one important factor.
Another reason is behind the scenes. All those unpleasant news including reshoots and others which seemed to keep coming one after another means audiences perception was soured. Why trust a product like this? There was also this late embargo which was made worse by that 'See It/Skip It' stunt which is not favorable at all. Do you know that while the embargo was removed at Wednesday the actual RT score was to be revealed at 12.01 am or something like that. But even after that the scores were not shown at Rotten Tomatoes website. There was the link to that Facebook show and no reviews were posted. Here's an article.
https://www.forbes.com/sites/insertc.../#73ae39aa5683
Its suspicious. It might not be malicious but it can create suspicion. When there's so much behind the scenes stuff like Affleck, Joss Whedon and then reshoots by Whedon it does not inspire confidence.
I feel the marketing was not done well too. Do you know why BvS earned 166 million dollars in US in first weekend and around 434 million dollars worldwide? Its because people were interested to see Batman and Superman. Say what you will Superman is popular all around the world. He is not just any hero. His symbol is among the most popular symbols around the planet. His origin movie Man of Steel was divisive. It had 55% RT. But guess what it still earned 667 million dollars worldwide. At that point only Spider-man's origin film had earned more and Spider-man is acclaimed. Its score is 89%. Iron Man earned 589 million at 94%. Wonder Woman earned 819 million at 92%. Back in 2005 Batman Begins the origin film earned 376. Superman Returns a sequel to a film 20 years ago and which lacks any proper action sequences earned more then Begins.
Superman may not be the top tog. But he is a big thing. Batman, Superman and Wonder Woman are icons. They hid him in the marketing. Its not a good idea. All of us knew he was coming back. What was the point in hiding him?
The trailers and promotion were generic affairs. At least Suicide Squad had something quirky and exotic going on. It was eye catching and attractive. Thus, 135 million. This film tried to push a team up of DC heroes. A team up is nothing new. It has a feel of been there done that. There is nothing special in uniting heroes anymore. And people either did not know or did not care for the superheroes like Flash, Cyborg and Aquaman.
There are more reasons but i feel this catches the major ones.
At this moment Marvel heroes appeal to the masses. They make good to excellent films. Marvel has earned the trust of the people and have not turned it down. When they promise there is a fight between Iron Man and Captain America, this is precisely what you will get. The structure may be similar but Marvel has taken risks. Ant Man-heist film. Doctor Strange- Magic. (Did you observe that how long they took before introducing magic? It would have clashed with the sci-fi heroes like Iron Man, Captain America and Hulk. They plan so much). GoG-Star Wars. Say what you will the films are enjoyed by everyone at the theaters. Fans and non-fans alike. Except for some DC fanboys who seem to hate it. But that's okay. All are entitled to their opinion. And the opinion in the mind of the public is Marvel films are always an enjoyable experience in theaters. They vote with their wallets. They voted Wonder Woman too. But that is an exception.
So, as long as they don't make films which can appeal to everyone they won't succeed. That's the simple truth. Or else the graph goes down. BvS-166, SS-135, WW-103, JL-96. The only time it increased was from MoS to BvS. But that was because there was something delicious and exotic something never done before: Batman and Superman together. Also, the first movie of Wonder Woman. When you give consistently good results the numbers increase not decrease. Even if they decrease they have an inherent stability.
The characters have a history. I am posting how they managed to get Superman right in the first attempt. I am not dishing MoS. I have defended it. Its a good film. But try to look what is the thinking behind Superman The Movie. I think they did not think this through with respect to Superman and later DCEU as a whole. (For instance Man of Steel is supposed to be Superman in the real world. Fine. Its new. One shall not be dogmatically attached to the past. Look at Superman Returns. But its hard to believe this is the real world when after so much destruction the film ends within 5 minutes and the city seems to be doing fine. If there is so much destruction what is the aftermath? Don't tell me its BvS. We did not get MoS 2. It was repurposed to BvS. That's the thing with the film and DCEU as a whole. There are lots of good ideas. But they don't follow the ideas through. Leaving an unfulfilled experience at best for most people while hatred the worst.)
Here's the video.
Again i am repeating. It may or may not be good to have a different tone and trying things differently from comics. Sin is in not thinking it as a whole. Making a film which appeals to everyone and be of a reasonably good quality that people keep coming again and again is difficult. Maybe they should not have went with Snyder in the beginning. His Superman was too divisive. Iron Man on the other hand was a runaway success. Perhaps, they could have changed course after the BvS debacle. People would have thought wrt JL 'This is the sequel of BvS. Not interested.' Or maybe let him make his Man Of Steel sequel. And not made it a door for JL by introducing Batman and Wonder Woman. Of course i think that trying to go too far away from Superman of Donner was a mistake. Stick too close its boring. Go too far it is divisive. They always kept a reactive mode throughout. Marvel has Avengers let us make JL as fast as possible. BvS was not liked by people make things lighter.