I don't think that Marvel/DC are telling fans that the older heroes aren't good enough and that new heroes are better. I think it's usually either them trying to cash in on the popularity of said hero or trying to hang on to trademarks ( when it's B or C-List characters).
Is kind of like that. Sometimes you have to forcefully piggyback on a more well known thing, or you won't get the attention you need to survive in the hard-core environment that is comic industry, expecially right now where or you succeed fast or you get axed without mercy
(Thing that is getting very common sight in manga. Coll series. But very original and hard to get following...axed after 10 numbers). Is dog eat dog out of there. Having an hopefully base to start with(either fan of the character/franchise/genre or followers of the author) do help.
The insurgency of the fact that people can consume a product out of HATE (at least at first) lead to certain aberrant behaviour from people in the marketing as well as Social media PR nightmares( albeit in second case is helped from the fact that not every person in entertainment and artistic field is really good at people skill...otherwise they would not need another medium to express themselves...actor need a script, artist a canvas, writer grammar...)
However, intently, or by pure ineptitude, they eventually get around to HAVING to show that the new guy is boss by showing the old guy in an unfair light in someway (throwing in Hawkeye as an exemple. Do I really need to say how goofy and incompetent current day Hawkguy has absolutely nothing to do with former WCA and Thunderbolts leader, all around rebel guy, Hawkeye? While Kate can never do wrong). Or the new guy is shown as too perfect, when the OG is, as are most characters created before the 2000's, flawed in some way (Maybe Captain "Carol" Marvel, can be an exemple here, sine most of the flaws she had as Ms Marvel/Warbird, were, as far as I know, never mentioned again, and she's just this kickass, perfect, unbeatable warrior) Or the new guy didn't work as hard as the OG to earn his stripes (Maybe Iron Heart here, who, as I understand, stole her first armor, something that is convineantly widely ignored). Perhaps I should have included "essentially" in my statement. "nowadays you are putting in jeopardy the audience you have (by "essentially" telling them that the character they know and love is not good enough, and that they are going to be given something better, which, most of the times, is not)". I do have to be honest here and say that these perceptions are a few yaers old, since they've pushed me away from reading most new material with these practises. Nowadays, I mostly read collected old stuff.
Peace
That's fair. However, while it's true that Matt Fraction kinda regressed Clint a bit, Kate was not portrayed as perfect. And I don't think that Carol Danvers is presented as perfect. Ironheart stealing her first armor...well, that's a flaw right? That's what we want? But more seriously, I do think it's fine to be not attracted to some of the newer characters. We all have our own personal tastes. People shouldn't be made to feel bad for not being into the new hip thing whatever it may be.
I feel like Clint's regression is part of a different problem, in previous established *competent* and respected heroes suddenly becoming loser-y dumbasses who bumble into more trouble than they start.
It's happened to Clint. It's happened to Scott Lang. It's currently happening to Dane Whitman. All have been capable heroes, taken seriously by their fellow heroes, some even up to serving as team leaders. And now they are all kind of hapless man-children who need a teen girl to babysit them and show them how it's done.
I feel like, if Hank Pym had returned while Nadia was a fresh face and had her own series, he would have gotten exactly this treatment, and been the Homer to her Lisa Simpson.
Exactly. I never read a Thor solo comic in my life until Jane Thor. Read that because it was more interesting to me, liked it, and kept reading Thor afterward. Same with Miles as Spider-Man; I didn't actively keep up with Peter's books until Miles crossed over into 616.
With Clint I think it was a case of Fraction probably writing a little bit of his own experiences into the character. It's funny cuz when Secret Avengers first came out it was when Fraction/Aja book was around and in SA Clint was leading a team on serious missions, but in the solo he was having troubles with low level thugs. With Scott I think it's movie influenced. Just like Starlord's personality went from being weary vet of a hundred adventures to being a cocky young dude. I don't think Hank would have been portrayed as a man-child, but I do think they would have made him the old man who has to sit out when the action starts.
Welcome to what minority character fans have dealt with for the last 70 years.
When they have their own stuff-its not good enough
When they are legacies toxic fandom comes running out the door to scream like we saw on Twitter.
Having the most of anything does not mean you are the most popular.
It means that particular person got the most SHOTS.
It mean that person had the least amount of barriers.
All Marvel can do is look at their data. Most of the legacies are having long runs than the originals not named Peter, Steve, Tony or Bruce.
I mean it comes down to this dead horse.
Give the originals a fair shot. Try the books. Instead of the behavior that we have seen with non-stop pushback.
Reading List (Super behind but reading them nonetheless):
DC: Currently figuring that out
Marvel: Read above
Image: Killadelphia, Nightmare Blog
Other: The Antagonist, Something is Killing the Children, Avatar: TLAB
Manga: My Hero Academia, MHA: Vigilanties, Soul Eater: the Perfect Edition, Berserk, Hunter X Hunter, Witch Hat Atelier, Kaiju No. 8
Reading List (Super behind but reading them nonetheless):
DC: Currently figuring that out
Marvel: Read above
Image: Killadelphia, Nightmare Blog
Other: The Antagonist, Something is Killing the Children, Avatar: TLAB
Manga: My Hero Academia, MHA: Vigilanties, Soul Eater: the Perfect Edition, Berserk, Hunter X Hunter, Witch Hat Atelier, Kaiju No. 8