I have always said that if Jessica is integrated into Spider-Man's world where by some of his rogue galleries and supporting cast are a part of Jessica's own, then the Spider-Man readers might support the Spider-Woman series. I am glad to see that the creative team are doing something about this where as previous creative teams have avoided using anything that was Spider-Man related unto Jessica's world.
While I know that that in itself is no guarantee, it does take a good writer who knows the characters history to make the stories compelling.