This is exactly the whole issue. From what's reported to BC the Editorial teams have NEVER been involved in the briefing or approval of variants at all, which come instead from a Promotional team; and where usually the variants have fat zero to do with actual contents (which is completely fine), the difference here is that as online content it's aggressively clashing with everything the new team and associated marketing are working to achieve. Now considering that DC have adopted the Batgirl approach line-wide and are rolling out a number of New Fun Modern Female-Friendly books, I'm assuming that they're hard at work on an improved internal process as we speak to avoid such similar repeats in the future. There's nothing wrong with variants themselves, just the gap in consultation.