You would think that but there's a good portion of comic book readers who are masochists. Also, if the people that decide to change the character because they want to appeal to a broader market, there are those that complain because they feel they are owed something and that would be to keep the character the way it is because anything else is pandering to those who are real fans because they weren't there all along.
It's a mindset of people unwilling to adapt tell others to do that because they were there before them.