Attachment 20762
Here's the concept art. It looks better than on that panel, we'll just have to wait and see.
So, this God of Stories is a new version of Loki (so in a way, AoA Loki did cease to exist just like the Original Loki and Kid Loki). The things he kept from his past were the knowledge that Verity is his friend, that he loves his brother and that he is his own and will not be placed on any box. So, the rest... is all brand new? Like with the doctor on Doctor Who?
He also didn't seem to know much about Verity aside that they were supposed to be friends and Verity didn't even recognize him. Hmm... I hope didn't lose his memory entirely.
PS: He was the Skald (viking poet) wasn't he? He was missing a tooth in the last panel.