Originally Posted by
Cloudman
Your analysis of the two-step process is bang on. Marvel knows very well that controversy sells, and that comic book fans are, in general, continuity enthusiasts. So when something like the gay Bobby thing comes along, people (myself included) get frustrated at the willingness to cast continuity aside. That the reason behind it is diversity doesn't factor into it for most of us; just the fact that the characters we enjoy are being toyed with in ways that go completely against their entire history is what annoys people.
If Marvel's interest was really in diversifying their brand, they would create new minority characters rather than drastically altering established non-minority characters. Why aren't they dedicating books to lesser-known existing minority characters? Why aren't they creating new minority characters, then putting big-name writers on their books? Because they don't have the faith that it will sell. And that is all it comes down to.