Johns is the Michael Bay of comics. Depending on your taste in comics/movies, that's either a very bad or very good thing. Box office and comics sales would tell you good thing, and those things matter. We wouldn't get most Morrison comics or say David Lynch films (couldn't come up with an appropriate director comparison) if dumb popcorn stuff didn't subsidize them. Sometimes writers like Morrison produce best-sellers, but for the most part they're trying to do something different and better. People generally don't want different or better, they want familiar and comfortable. Dumb action, "bad-ass", simple themes, good vs evil, etc. And if that makes people happy that's a good thing. I'm going to see "Avengers 2" this weekend, and expect to see a lot of dumb action, a lot of simple themes, a lot of CGI, and I expect to love the heck out of it.