No that wasn't what I meant. What I meant was through the fact that the hero kinda lost in "Times run out" the tension of that story is over and Hickman tries now to create a new story and new tension which could be hard given the style and time he has for hat story.
The problem is more the state of the classic heroes in MCU their aren't many who can be called hero at least in my preference( or dead or swapped their identity).
I don't know if Hickman stay but the next author(s) for the Avengers, Iron-Man and other are going to have a really hard time
e.g. March 2015:
(Top)
Comic-book Title Issue Price Publisher Est. sales
1 Princess Leia 1 $3.99 Marvel 253,655
2 Star Wars 3 $3.99 Marvel 161,226
3 Guardians Team-Up 1 $3.99 Marvel 155,388
4 Spider-Gwen 2 $3.99 Marvel 107,070
5 Princess Leia 2 $3.99 Marvel 96,262
6 Amazing Spider-Man 16 $3.99 Marvel 92,289
7 Howard The Duck 1 $3.99 Marvel 85,929
8 Darth Vader 3 $3.99 Marvel 85,156
9 Batman Arkham Knight 1 $3.99 DC 73,266
10 Amazing Spider-Man 16.1 $3.99 Marvel 73,170
11 Thor 6 $3.99 Marvel 70,569
12 Silk 2 $3.99 Marvel 69,369
(Middle)
24 Avengers 42 $3.99 Marvel 50,811
42 New Avengers 32 $3.99 Marvel 40,583
55 Superior Iron Man 6 $3.99 Marvel 37,113
(sry it don't have the time to make a table)
(On the ground)
My estimation is that the numbers of sales will not reach those after SW more like :
114 Captain America and Mighty Avengers 6 $3.99 Marvel 20,235
This is because they don't have great characters in the team so you need time to built them up.(which can take a really long time)
Difficult question but first yes I think Hickman brings in more GoT into SW to compensate for the time he has to built up tension. I agree GoT isn't something what is really compatible with the Marvel Universe nether the less we saw more and more from it brought in from the authors.
I wouldn't say they are to naive it is more like that they are often used as a punching bag but it is also true that it is difficult to make a multi dimensional character which readers demand with out making him/her a shady guy/woman. When it is a complete new character you can say I don't care about it as an author but if you pick the old up who aren't supposed to be like that it will be a let down for many readers in the long run.
I think you need some times a new perspective/ idea to make a good stories it isn't necessary to blow up planets or make the hero a villain:
e.g. the opening of Maoyuu Maou Yuusha where the hero confront the demon lord(queen) to kill her.
This refuse will only hold until the end of the first issue after that they both conspire against their worlds to make them better.