Fear. Its fear plain and simple. This is the final story of the Ultimate Universe and people are afraid Bendis is going to screw it up. All of the other Battleword books are so strange and different there is no confusion that you are reading about alternate universe characters. All of the other Battleworld books either have intro-pages explaining what the deal is or have point of view characters that are just as confused as the reader. This book is different. It relies on the reader trusting the writer to explain what is going on....quite frankly most people don't trust Bendis that much. Especially when it comes to continuity and playing nicely with other.