If I were asked to sum up DC's publishing philosophy in two words (and incidentally, no one has asked me to do so), I would have to respond: diversity and commitment. (Er... the similarity between those words initials and our company's name is purely coincidental.) Diversity in genre, diversity in format, diversity in style. We strive to present a variety of styles rather than a standardized (but easier to attain) "house look". We know we could milk the success of
TEEN TITANS and
LEGION OF SUPER-HEROES by endlessly cloning or spinning off new titles from those (and other) titles. The advantages are obvious. The advantages are also short term. We know we could borrow the success of properties developed by others by licensing. Profitable in the short term..? Maybe. We know we can generate a good chunk of revenue by reprinting everything good and everything not-so-good in our library. Again short term. Instead we choose to build for the future with diverse formats, genres, and styles like
CAMELOT 3000, NATHANIEL DUSK, RONIN, THRILLER... yes, even
OMEGA MEN, BLUE DEVIL, and
VIGILANTE, which, even though the fall into the "favored genre" of super-heroes, try to appeal to different segments of the audience by using a different approach to that "favored genre". Super-heroes make wonderful reading and I wouldn't for a moment suggest that we abandon them. To the contrary, much of our 1985 production will concern itself with the enhancement of all of DC's super-heroes, to redefine our universe and recreate our older characters; to create new characters to populate our universe. But expanding the scope of our audience demands diversity. To meet that demand requires time, patience, money, and a willingness to gamble occasionally. We need to be very active in the solicitation of new ideas. We have to read and examine 15 or 20 presentations for every one we select. I think you'd be surprised at some of the creator names on presentations now sitting on my desk. Our open-door policy and the fact that we do not operate from a preconceived notion of what's doable and what is not is well known to the creative community and they know that, at the least, they and their ideas will be greeted openly and with respect when they come to us. And come to us they do.