I don’t know about that, especially when they already showed they were willing to change his hero name in the Ultimate Spider-Man cartoon by calling him Kid Arachnid (still a stupid name choice) and even have toys related to the line follow suit. Clearly brand name confusion isn’t their concern.
Besides Bendis probably sees it in a similar way to Riri where the book still sells under the recognizable name but the hero goes by a different one.