Originally Posted by
Dan Slott
Let's call it "readership" and "circulation."
I know you like to call it sales, but here's the thing, Cheesedique,
this is serialized fiction. If a book's success were just about sales-- or a one time burst like a Box Office opening weekend-- some tricks/gimmicks/etc could be used for a temporary boost to pad the books. But that's not the model we're talking about. We're talking about a regular, sustained, and active readership that shows up once-- sometimes twice-- a month.
Take a second and think about that.
There's how much a retailer orders, how much they sell through, and how much they have to adjust their orders for the next month. A retailer who kept over ordering their stock on a ongoing basis would soon go out of business.
So... What happened during the start of the Big Time run?
12 out of the first 13 issues sold out and had to go back to press for additional printings.
As high as retailers were ordering, they could not keep up with demand.
This trend of selling through and going back to press has consistently continued during Big Time, Superior, and the last Amazing run.
It's done this for over a third of its run!
What other Marvel flagship title has done anything like this in the past decade?! Show me another one. Take your time. I'll be here.
Besides growing in aggregate every year, besides having a fantastic track record for selling through and selling out, it has been the best selling Marvel U. title since Christmas of 2012. And ALL of that is thanks to a VERY faithful readership. Why on Earth would any company want to change that up? I get that this is NOT a book you enjoy-- but not every book needs to be for you. And it's okay for a book to be successful without you, specifically, supporting it.
Wait. You mean the two films that notoriously underperformed to the point where they cut short the third movie in the trilogy and struck a deal with Marvel to try a reboot? Is that your argument?
So, by that logic, if say GUARDIANS OF THE GALAXY, IRON MAN 3, AVENGERS: AGE OF ULTRON, and AVENGERS were 4 of the highest grossing and successful movies of all-time, by the Cheesedique way of thinking, you should be surprised that these are not the highest selling books, right?
Outside of an anniversary issue for GUARDIANS, the same would hold true for GUARDIANS, IRON MAN, AVENGERS, CAPTAIN AMERICA, and THOR. (Whose movies performed way, way, way better than Amazing Spider-Man, and also had multiple #1 issues and high-priced variant covers.)
Well, starting a thread called "Is Dan Slott hogging Peter Parker/Spider-Man" is a pretty bad way to show your complete lack of begrudgement. :-P
And this is where I think you start treating your opinions as facts.