I hope it's not all creator owned projects and that they do some stuff that can be passed on to other creators over time. Creator owned stuff tends not to last very long due to talent moving on to other projects, giving up if it doesn't sell, and other such roadblocks, so hopefully Aftershock will do something more than creator owned books.
I think we do have enough shared universes in comics these days too though, with Dark Circle, Project Black Sky, Valiant, and the "big two" all putting out books in a shared universe I'm not so sure people will have room for another.