Brian K. Vaughan and Fiona Staples’ multiple Eisner and Hugo award-winning New York Times bestseller SAGA returned with the beginning of its fourth arc this week and has instantly sold out at the distribution level. To meet demand, Image Comics is sending SAGA #19 back to press for a one-time-only second printing.
“One of the greatest things about working with talent as inventive as Brian and Fiona is that Saga is never short on surprises,” said Eric Stephenson, Publisher at Image Comics. “If it’s not the story itself, it’s the velocity this book sells at, and even after establishing itself as a sales juggernaut over the last 18 issues, Saga has once again exceeded our expectations. We went big on the overprint with this issue and still came up short. I’m stunned.”“This book is a living, breathing phenomenon—its sales trajectory far surpasses that of The Walking Dead at the same point in its publishing history—and we are constantly looking for new ways to grow what is shaping up to be one of most wonderful and enthusiastic fan communities we’ve ever encountered. Given how much work Brian and Fiona are putting into making this one of the greatest series of all time and how easy it is to sell new readers on this incredible story, there’s really no reason Saga shouldn’t be every retailer’s highest ordered series.”
So after promising fans and retailers that Saga will never go into a second printing ever again, Image has changed their minds and caved in to satisfy customer demand. I think this is really impressive if Saga was ever able to outsell The Walking Dead given that Saga doesn't have a tv or movie deal with millions of ravenous fans. In Jan TWD #120 sold 65,286 and Saga #18 sold 53,139, so it's pretty close and it's all by word of mouth that Saga increases sales every month. Volume 3 of the trade has outsold vol 1 and 2. Pretty damn impressive and deserves some recognition. Robert Kirkman has vowed to let BKV shave his beard if Saga ever outsells TWD. Let's do it guys! (although I'm reading both )
https://imagecomics.com/content/view/got-saga-lying