I'm not the one who thinks everyone is wrong but Cyclops.
I'm not the one who thinks everyone is wrong but Cyclops.
Cyclops answer to all of you!
Yes, Marvel does just let their editors and writers fanboy-write Cyclops even with declining sales precisely because it doesn't really hurt their business.
1) Marvel makes most of its money from licensing and films not publishing. Before it started producing its own films, Marvel's top line was already around 67% licensing, 28% comics sales, 5% advertising. Once they started producing their own films, comics sales dipped to 17% of revenues. At the operating income line, the contribution from comics sales is even smaller (around 17% pre-film production, 11% post-film production).
2) The X-Men are only a small part of Marvel's publishing line-up. Sales of UXM make up around 2%-3% of total publishing sales. Even if sales halved, total publishing revenues would only be down 1-1.5% and it would be a blip on Marvel's top line. They can do what they want with the X-Men creatively without a meaningful impact on revenue.
3) As I've mentioned before, the new Marvel business model looks at publishing first as an incubator of ideas and then as a profit center. Quesada said it himself when asked how do comics fit with making movies: "We're the R&D for the company."
And 1) and 2) are before considering the Disney acquisition of Marvel where comics publishing revenues have an even more miniscule impact on overall revenues.
Cyclops is the lead character of the flagship book and has been the focus of the X-narrative for years at the same time that the flagship has been bleeding its audience despite creative team changes. There was an uptick with AvX and Bendis' first year but sales for the last few issues haven't been great. On UXM sales vis-a-vis other X-books, it's expected that the flagship will sell better than other books in the lineup because readers want to read the stories that matter from a franchise perspective.
Here are the numbers. They speak for themselves.
Correlation does not equal causation. All the numbers 'say' is that sales have been dropping. Why that's happening is a matter of interpretation. I'm not even saying that you're wrong; it's entirely possible that at least some readers have dropped off because they don't care for a character who has admittedly been given a lot of focus. But the numbers don't "prove" that.
ETA: Take Bendis's Uncanny. What's the drop really about? Too much Cyclops, or too many (dull) new characters? Decompressed storytelling, dislike of Bachalo's art? I would hazard a guess that 'all of the above' is a safe guess.
Last edited by antiochene; 06-04-2014 at 07:14 PM.
This thread sort of brought home one of the reasons why I dont like Scott as much as I used to. Some of his fans. Not all but some. So much so I was resistant to express my opinion. Already we are asked a question - respond and get insults hurled at other characters or personal insults to posters. Are you not satisfied? Your character has been getting major pull for years and even now he has two books and is a major character, if not thee major character. Show some humility. Besides, this isnt really Cyclops anyway, he's basically Cyclops playing Wolverine. I will always prefer ole Dorkclops to Dudebroclops.
I really miss old Cyclops fans.
Last edited by From The Shadows; 06-04-2014 at 08:24 PM.
"In any time, there will always be a need for heroes." - the Time Trapper, Legion of Superheroes #61(1994)
"What can I say? I guess I outgrew maturity.." - Bob Chipman
Well given that most questions (and arguments) are like: why people even like this "#$%&/(#$% ?, why cyclops' fans cant admited that _(character of your preference)_ was right ?, why cyclops is not in jail, after all he has _(anything that is suddenly and only wrong/illegal when cyclops does it)_ ? or why cyclops is being such irrational #$%&/% ?; so is more like of a case of ask a stupid question, get a stupid answer.
And is not like other character's fans are less defensive, otherwise they wouldnt be so aggressive when they are reminded that their favorite characters also had done bad things or almost as often, they did the same thing that cyclops did.
Last edited by dragonmp93; 06-04-2014 at 07:49 PM.
cyclops is never right and the avengers are ALWAYS right.
cyclops is never right and the avengers are ALWAYS right.
cyclops is never right and the avengers are ALWAYS right.
cyclops is never right and the avengers are ALWAYS right.
Last edited by From The Shadows; 06-04-2014 at 08:28 PM.
I'm not sure his popularity is increasing... I sort of assumed he was being pushed to the forefront not because of a surge of popularity or even because the editors particularly like him, but simply because he was a property that the competition (FOX), for the most part had marginalized and abandoned.
With the reboot of the FOX movie-verse and the reappearance of Scott Summers, if after their next planned release they turn around and decide to focus on the "Summers Rebellion" as a core plot, what will happen to the 616 version of Scott then? Probably something pretty similar to the treatment Xavier has been getting for the last ten years.
again, all comics not just uncanny sales has gone into decline, you have to take that into account. I don't see any mayor variations of the sales since 2009 (518), if sales doesn't drop marvel editors will be renuent to make mayor changes given that any other supposed flagship book has sunk, if they produce any other comic that rivals uncanny sales constantly (without scott leading it) I will expect things to change, but it will be dumb for them to axe his most stable selling book just to take a chance.