It seems as though rumors concerning the FOX shut-out courtesy of Marvel are true for the X-Men as well, though in a different field. The X-Men comics are some of the highest selling Marvel series being published so their cancellation is out of the question, but if Rob Liefeld is to be believed, they could be doing something else to hurt the X-Men films.
Here is what Liefled had to say on the subject:
X-Men will match If not exceed ASM2's domestic box office, meaning lots of eyeballs, but there are no toy tie-ins. The Fox shut out is real.
It's not $$$$ that matters in this strategy, it's the hearts and minds of kids/toy buyers, not-too-subtly communicating what's "important"
Cap 2 toys & ASM2 toys everywhere, X-Men - zippo. No promotions from toy aisles. Starve those properties. Makes X-Men comeback impressive!
No emotion in these facts/reporting, it's just numbers and business. But the messages are clear.
X-Men DOFP toys would get in the way of upcoming Guardians of the Galaxy onslaught of toys.
Bottom line, it's a ballsy move to downgrade properties with high profile, big budget support in favor of stuff you control wholesale.
Gotta respect it. And equal respect to those properties slugging it out without equal support across multiple platforms.
I root for the underdog, and as a result of the Fox ownership of X-Men films, the best selling X-Family has to work a whole lot harder.
X-Men Days of Future Past has made $500 million in one week. Sit. Down. This is a franchise surging after a post Last Stand lull.
For the record, I have no opinion in the Fantastic Four rumors. Need proof about cancelled comics. I'm commenting on toy freeze outs only.
http://www.comicbookmovie.com/x-men_...ipK3tRUKiP6.99
There are more tweets on this matter from Rob in the link
I'm with Rob. I'm rooting for the X-men. And not just because they are the underdogs right now. I love Cap though and am pumped for Avengers 2 though