This is exactly what it is; at the time of the New York World's Fair in 1939, Superman was just starting to get known outside of the New York area and Harry Donenfeld had somebody hired to promote the event of Superman's appearance. What they came up with was the Man of Tomorrow inspired by the exhibit, specifically "The Man of Tomorrow at the World of Tomorrow". Of course, the World's Fair Comics were first sold here (purcesor to World's best/World's Finest).