It matters in regard to me being a regular, monthly reader, yes.
I'm almost all but out of buying Marvel & DC books monthly. Between the two companies I get about as many combined as I do the whole VALIANT line.I've moved to trades cause the industry doesn't seem to want to care too much about what happened 2yrs ago anymore, let alone 10yrs(unless it suits a marketing push across multiple platforms[ie movies]).
I'm all for Great Stories that stand alone. I don't buy the arguments I see of "Who cares as long as it's good, so what if it contradicts 'x'" --- I care. I'm a dying breed of a reader at almost 40, I get that.
stay off my lawn