Okay, I need to talk about this because it's truly pissing me off. After OMD, I was pissed. Ultimate Spider-Man comics brought me back from my comic book reading retirement, something I did because of how insanely lame the Clone Saga was back in the day. I only came back reading Amazing Spider-Man years after I was deep into reading Ultimate Spider-Man, which it wasn't perfect, but at least it was freed from the whole Clone Saga mess. After OMD, I didn't give Brand New Day a shot, because I was just too pissed to check that out, so I've got my Spider-Man fix out of Ultimate Spider-Man comics. Then, the death of Ultimate Spider-Man happened, and I was orphan of a Spider-Man title once again.
When Miles Morales took over the Ultimate Spider-Man book, I was long gone. Then I gave Dan Slott's Spider-Island a shot and I was in love. The plot, the action, the heart and yeah, even Humberto Ramos art, which isn't the cup of tea for some, but he fastly became one of my favorites modern Spider-Man artists. I tracked back the backissues from Amazing Spider-Man and now I'm a firm believer that Dan Slott needs to keep writing Spider-Man until the day he dies, and that needs to be after I'm gone. In Dan I trust, and since I discovered how much heart his Spider-Man stories had, I never flinched, never second guessed. Not with Superior Spider-Man, not with this new playboy thing that is coming with the ANAD books. Am I sold to the idea of Peter Parker as the new Tony Stark? No, I'm not, but Dan Slott has earned my trust enough to follow him no matter what.
Once Secret Wars was announced, I was stoked like my inner 4 years old when my parents gave me my Secret Wars comics back in the day, always with a new action figure from the main characters in Marvel's first event. Now, I'm completely jaded. I used to buy 12 to 15 Marvel books monthly: Amazing Spider-Man, Spider-Gwen, Avengers, New Avengers, Uncanny Avengers, Daredevil, Thor, Captain America, Spider-Gwen, Ms. Marvel, Deadpool, Silk, Hawkeye, Superior Iron Man and Rocket Raccoon, and I was expecting to see Marvel following DC on what they actually did right with the New 52: go back to the basics and make their main and most known superheroes shine.
Then we heard that Secret Wars was going to be about the 616 Universe and the Ultimate Universe incursion, and then it was clear to me: all this fuzz was being made and Marvel's endgame is basically bring Miles Morales to the main universe, which I'm quite okay with. Not very differently than Miles, I'm also latino, my father was black and my mom is white, and my skin tone is closer to Miles than it's from Peter. I don't get Miles appeal because I don't see representation as something so superficial as the color of a character's skin. I understand though that kind of representation is important, but what kind of message Marvel is trying to send it here, anyway? If I was a teenager with spider powers in the Marvel Universe, I wouldn't want to be Spider-Man, because that name is already taken. I can't understand why not call Spider-Gwen Spider-Man either, or call it Scarlet Spider Spider-Man either. Spider-Man 2099 and Miles Morales worked as a concept on their own bubbles and alternate versions of the Marvel Universe, but is it really neccessary to market Miles Morales as THE Marvel Universe Spider-Man?
Here's Art Adams Avengers cover, released today:
The problem I have with Miles Morales taking over the spotlight as THE Spider-Man is because I feel it takes away of the meaning of who Spider-Man is. Nobody cares if Peter Parker is white, black, albino, indian or asian, he's Spider-Man. He's not a symbol like Batman or Captain America, he's ALL of us. Besides, how long has Marvel been trying to make this character fly? The book was relaunched several times, and if we look at the sales of last April, here's what we get:
11 Spider-Gwen 3 $3.99 Marvel 102,234
12 Amazing Spider-Man 17 $3.99 Marvel 99,964
18 Amazing Spider-Man 17.1 $3.99 Marvel 68,907
24 Silk 3 $3.99 Marvel 58,755
92 Ms Marvel 14 $2.99 Marvel 32,058
93 Spider-Woman 6 $3.99 Marvel 32,041
97 Spider-Man 2099 11 $3.99 Marvel 31,665
103 Miles Morales Ultimate Spider-Man 12 $3.99 Marvel 29,318
I'm not making this up, Miles Morales Ultimate Spider-Man was the least selling book from ALL the Spider-Man titles, INCLUDING Spider-Man 2099. Not even ONE THIRD than the Amazing Spider-Man book, and I'm not even counting the .1 issue.
So my question to Marvel is: how long until you realize that the reason Spider-Gwen happened is because people thought she was a COOL and INNOVATIVE concept of a Spider-Man satellite book, and the same goes for Silk? Spider-Gwen is a popular phenomenon because people actually DEMAND her books, not because Marvel wants to please Brian Michael Bendis. Don't get me wrong, I want to like Miles Morales, but as long as Brian Michael Bendis is the guy running the book AND they don't give him his own damn alter ego, that's simply impossible to me. Spider-Man is Peter Parker. Spider-Gwen is actually Spider-WOMAN in her universe, but since Spider-GWEN is so damn popular, that got to become the title of the book.
I'm just tired of seeing Marvel pushing so hard a character that after four years, it's still just Ultimate Peter Parker with a different name and a darker skin tone. As long as Marvel keep pushing Miles Morales as Spider-Man, the character won't be able to grow. As long as Brian Michael Bendis is the one steering the boat, it's clear to me that Miles Morales will keep being just a carbon copy of Ultimate Peter Parker. Do you want to impress me, Marvel? Do you want to do something truly "all-new, all-different" with Miles Morales and make me and more people BUY Miles Morales stories? If your uptenth tentative of making this book fly once again fails, here are some ideas:
1. Give the creative reigns of Miles Morales to an actual black writer, one that can infuse into Miles Morales some trace of his own personality, instead of being Peter Parker but black. Ronald Wilberly comes to mind, and I hope to god that you guys aren't boycottying him because of this short story, because I can identify myself a LOT more with his own short story than anything regarding race that you've ever attempted.
2. Give Miles Morales his own goddamn Spider-Name. Here are some tips: Webhead, Tarantula, Arachnid.
Then we talk.
Sorry for the bluntness, but I needed to get this out of my chest. How about you, would you be more welcoming to Miles Morales if instead of becoming 'THE' Spider-Man like he's being marketed, Marvel made the effort to integrate Miles and infuse him with his own personality and mythos? Wouldn't be cooler if Miles could have his own Spider alter ego, instead of having two Spider-Men running around?