Originally Posted by
juggalord
I was one of those kids who learned to read early, by about age 3. In fact, Marvel's comics - in addition to random food labels - were really a large part of what helped me learn. I've been hardcore Marvel since 1978.
I only say all of this because, frankly, continuity has always been a fluid thing. If everything is static and there's nothing beyond what's on the surface then things get boring. That's why it never bothered me so much that Wolverine & Cap had a history that supposedly predated his [Logan's] first appearance. I'm fine with that. What gets me upset is when it all becomes too convoluted, too dense, and none of it aligns.
We know that the start of the modern Marvel Universe was when the likes of Spider-Man, the X-Men, & Fantastic Four first debuted. They all more or less came out around the same time. After that, things get fuzzy and the sliding time scale doesn't slide the same for every character. Let's say that Peter Parker was 15 or 16 when he got bitten. Let's also say that Scott Summers was 18 in X-Men #1. They never explicitly give ages in those first issues so I am doing a little guess work here. Not too far off though. How is it then that Marvel has kept Spidey ~25yo while Cyclops is probably 30-32 by now? That 2-3 year age gap has probably doubled. Similarly, Franklin Richards has probably only aged 1 year in the time it has taken his sister Valeria to age 3. This inconsistent sliding scale is part of what screws with continuity.
Another problem, which is also not new in the least is the revolving door of the afterlife. Dead is supposed to be dead, right? Not at Marvel. You can literally trace the source of the problem to one character. Jean Grey. After the revelation in 1986 that Jean & Phoenix were separate entities and that it was actually the Phoenix entity that died, all bets were off. That kicked off the trend. Death became a joke after that.
The entire New Mutants would literally get killed off one issue only to get resurrected a month later. Marvel would then constantly tease the resurrections of Mary & Richard Parker, as well as Ben & Gwen. Norman Osborn dies pretty definitively only to come back decades later. Bucky's death seemed pretty definitive too until the point that he was brought back because... comics. Because death became a joke, so did the idea of meaningful conflict.
The funny thing about this specific point is that it's the exact sort of thing that Mark Waid & Alex Ross were addressing in the early parts of Kingdom Come. Hero? Villain? It's all the same thing. Alive? Dead? Who cares? Let's fight! Why? Because... comics. The genre is so caught up in its own cliches, tropes, status quos, and iconography that nothing ever happens. There's only the illusion of stuff happening. There's the illusion of conflict. There's the illusion of rivalry. There's the illusion of consequence. There's the illusion of time.
None of it matters because, now that Marvel's no longer a tiny company with nothing to lose, they've got the sacred cow to keep safe. SPIDER-MAN'S DEAD!!!! *SNIFF* WHATEVER WILL WE DO? Oh, wait. Nevermnd. He's coming back next year, right in time for his movie. Curse you, Richards! I hate you. Can I join the Fantastic Four? Sure. Why not. Daddy, how long am I going to stay 8 years old? Forever, son. Nobody wants to read about a 60 year old Mr. Fantastic, y'know. Peter, will you marry me? Sorry, MJ. I wouldn't want to look old and settled down. Can't have that. Who would want to read about Mr. & Mrs Spider-Man. Nobody? That's who.
Marvel doesn't care about continuity. They haven't in nearly 30 years. The 90s made it worse with the gimmicks, the pandering, and the EXTREME!!!!, but it's always been an issue. In the 53 years of modern Marvel, continuity only mattered for barely 20 of them.
The sad truth is that this is the way it is. Marvel will never change things much. They can't afford to. They will remain in a constant state of illusory evolution. Smells like progress. Sold like progress. Even reads like progress. It's just more of the same old thing though. Spider-Man will evolve no more than the likes of Disney's other cash cow, Mickey Mouse. Things looking up for ole Petey these days? Just wait. That Parker luck will kick in eventually and he'll look almost exactly as he did pre-Secret Wars. Bank on it.
This is a large reason why non-DC/Marvel is so popular lately. When a character dies, that's it. When a character gets married, well, there's usually not a pact with the devil to undo things. Non-Marvel characters are allowed to evolve. That's even true in the more established series like Invincible. Mark started off as a gawky teenager. He's now married, lives off world, & has a kid. His supporting cast has changed in some pretty lasting ways over the years too. Even when the book pretends to look back, it's always moving forward. Marvel & DC are the exact opposite. They pretend to move forward, but are always looking back. They're reliving their glory days.
I'm not saying that ANAD Marvel won't be different. We can already see change in the way of a diversified set of characters and published books. The content.... the core of it... probably won't stray too far away from baseline though. You could say that Marvel has to be Marvel, but that kinda traps them in small box. That's where we're at right now. Step 1: Later. Step 2: Rinse. Step 3: Repeat. Step 4: Pretend nobody notices step 3. That's the Marvel way.
Common sense, clarity, & continuity? PFF!!! That's for less established books. Marvel's got money to print. Cha-ching!