They say the hardest thing about comic books is getting them into a potential reader's hands. ASM has readers to spare. And if more people than usual are checking out the #1 to see what the new status quo is all about, then here's a chance for them to get curious about some other Spider-Family titles.
Now, if you already have your mind made up about those titles, then that theory does not concern you. Or maybe it does. Good opportunity to change minds.