So, with Superior having recently wrapped up I thought that it would be interesting to compare the most recent eras of Spider-Mans history, and see if there is a consensus on which have been the most successful. I found it pretty difficult to separate a few of them myself, but nonetheless my ranking (with comments) is below. From worst to best.
The Reboot - Well documented as a mess from start to finish, the reboot era saw several subplots go nowhere, did away with Mary-Jane in confusing fashion and unsuccesfully attempted to revamp Spider-Man's iconic origin. Howard Mackie was clearly burned out on writing Spider-Man, and his attempts to keep Peter young were ill advised at best. Most of Spidey's classic villains were used, but their appearances were unmemorable. It wasn't all bad though, the Green Goblin story towards end of his run was good and his attempts to return Venom to his villainous roots were gallant, if not entirely satisfactory. John Romita Jr's art was great throughout, but unfortunately John Byrne's efforts looked very rushed and below par. Paul Jenkins fantastic run began during this era, but couldn't do much to rescue a truly wretched period for the Spider-titles.
'Big Time' - This run promised a lot, and this is possibly why I found it a bit of a let down. I've never found team-up stories particularly interesting, and they were used heavily here - although I do like Spidey being placed at the centre of the Marvel Universe, I often feel like it shifts the focus away from his supporting cast and excellent stable of villains. The more 'epic' stories largely fell flat to me, hampered by overly silly plots. Peter's job at Horizon was very well implemented though, and introduced several of the better new characters seen in the modern era. I did enjoy Slott's take on the Phil Urich Hobgoblin, and feel like more could have been done with him - although the stories featuring him were among the highlights of this era. The art, mostly from Ramos, Caselli and Martin was excellent and consistent in tone too, with none of the jarring shifts that slightly marred some parts of the Brand New Day era.
Superior Spider-Man (I have read up to just before Goblin Nation, so can't fully judge this era) - A highly interesting idea, and Slott mostly did a good job of telling it, although I will always view it more as a interesting curiosity than a fantastic run in its own right. There are few real low points, and Slott has great fun with Otto's characterization. His relationship with Ana Maria is one of the more successful romances seen in a Spider-Man title too. Ultimately though I find the light hearted tone of Slott's writing slightly at odds with what should have been a bleaker, dark tale. The art is solid throughout, but rarely excellent. The team up books are as good as they have ever been in this era, and do a great job of adding depth to Otto's time as Spider-Man.
Brand New Day - Probably the most controversial Spider-Man run of all time, it's a shame that the furore over One More Day marred what was ultimately a pretty good time for ASM, featuring a couple of my favourite Spider-Man stories. The 'Brain Trust' system certainly had its pitfalls, but the likes of Waid, Slott, Wells and Van Lente (along others) proved themselves to be highly capable Spider-Man writers, and the art was consistently fresh and exciting. I really admire the use of artists like Azaceta and Ramos whose style doesn't seem like an immediately obvious fit for Spider-Man - a lot of people seem to disagree but I think it made for some really interesting looking stories. With the use of more conventional Spider-Man artists too - the likes of Martin and Romita for example - I think that this probably the best period of Spider-Man's history for artistic talent. I liked the idea of holding off on Spidey's classic rogues gallery initially, and while there were some misfires (Most notably Freak) it was great to see some new villains introduced, several of whom I hope are used in years to come. Paper Doll and Screwball stand out as highlights. The revamp of Spidey's rogues gallery was certainly mixed, but I enjoyed the majority of the Gauntlet, although it did unfortunately fizzle out with the underwhelming and poorly judged 'Grim Hunt'. As with much of the run, the attempts to introduce new supporting characters varied in quality, but were largely disappointing.
JMS - This is a run that I think looks a lot better in hindsight. JMS is technically the best writer to have worked regularly on Spider-Man in recent years, possibly in his entire history, and he nails the characters that matter - Peter, MJ and Aunt May. Spider-Man's classic rogues and supporting cast were definitely underused though, and JMS's attempts to create his own villains were not particularly memorable, with a couple of exceptions. The mystical elements, and alternative Spider-Man origin explored by JMS were not popular at the time (if memory serves) - I agree that it was overdone, and not really suited to Spider-Man's character, but initially it was fresh and welcome. Even JMS's worst stories were largely readable, but his run definitely fizzled out post #500 and he seemed badly affected by editorial interference in this period.The satellite titles were mostly inconsequential, but Paul Jenkins' run on PPSM was fantastic in places, and overall I probably enjoyed it more than JMS's work on ASM. John Romita Jr has never been an artist who has wowed me, but this is probably his strongest work on the Spider-Man titles in my eyes, and Mike Deadoto was a capable replacement. The likes of Mark Buckingham and Ramos on the satellite titles were highlights too (for vastly differing reasons)
Pre-Reboot - Probably not a popular choice as my favourite era, but I loved this brief spell that followed the conclusion of the Clone Saga. Each of the four series' had a unique tone, and apart from Sensational they all felt of equal importance. JM Dematteis, Tom Defalco and Howard Mackie were all at the top of their respective games here, and were generally accompanied by decent art from the likes of Steve Skroce, Romita Jr and an early Luke Ross. I do remember a frustrating number of fill in issues here. It didn't all work, but Peter's 'Identity Crisis', the Spider-Hunt, Osborn taking over the Bugle, Kraven's apparent return and Electro's defeat of Spidey were all great fun, and this era was probably the setting of Osborn's high point as a character since his return. Peter and MJ's relationship was written very well throughout, something of a rarity during their married years unfortunately. Several subplots were juggled effectively, although resolving them proved to be a frustrating issue and lots seemed to fizzle out, or bleed over into reboot purgatory. It's a shame that this era ended with the awful 'Final Chapter', and I'm convinced that this is the reason that it is remembered less fondly than it should be.
I wrote this all out in go, so forgive any errors, inaccuracies or typos. I'm curious to hear comments, or other people's thoughts. I'm yet to finish Superior Spider-Man, or delve into the relaunched ASM so I'd appreciate spoilers being kept to a minimum. Thanks!