I don't think Marvel is in the business of releasing books ironically so much as releasing books to make money. I may have said this on here in the last few days (sorry if I'm repeating myself) but a lot of the time-sensitive stuff (like it being as sprawling and never-ending as you rightly mention) is neutered by how it's collected in trades. All that's left now is the story which can be assessed on its own merit and a lot of people (myself included) found a lot of good material at that time, arguably moreso than the bad stuff.