Originally Posted by
krisis
Since the beginning of Marvel Now collections in 2013, Marvel's current strategy is to initially release all titles to TPB with the following exceptions:
- Their biggest titles (typically only those by Bendis or Aaron) first hit a standard-size HC, with a TPB released later
- Events and multi-title direct crossovers almost always go directly to OHC, with a TPB released later
Marvel's top-selling titles tend to get recollected into OHC volumes almost always containing two TPBs. That has included (but is not limited to) All New X-Men, Amazing Spider-Man, Avengers, Daredevil, Deadpool, Guardians of the Galaxy, Ms. Marvel, Spider-Gwen, Star Wars titles, Thor, Uncanny X-Men. (Note that some of these titles hit hardcover, then TPB, and then OHC.)
Since the debut of Marvel Now collections in early 2013, a small fraction of Marvel's books which reach OHC are then collected into Omnibus format. The only exceptions to this have been books with three TPBs that leapt directly to a complete Omnibus that could have easily been called an OHC (Superior Foes of Spider-Man and Young Avengers).
Note that this pattern has not ALWAYS been the case. Marvel issued initial-release standard HCs for the vast majority of titles around 2010.
Questions?