Late last week, after coming under attack on social media for their ties to the National Rifle Association, a number of major companies, including Hertz car rental, MetLife insurance and Delta Air Lines, publicly ended those relationships, issuing brief, carefully phrased statements.
But Edward Stack, the 63-year-old chief executive of Dick’s whose father founded the store in 1948, is deliberately steering his company directly into the storm, making clear that the company’s new policy was a direct response to the Florida shooting.
“When we saw what happened in Parkland, we were so disturbed and upset,” Mr. Stack said in an interview Tuesday evening. “We love these kids and their rallying cry, ‘enough is enough.’ It got to us.”
He added, “We’re going to take a stand and step up and tell people our view and, hopefully, bring people along into the conversation.”