Batman has remained in over 20 years the most popular superhero in the world and the most important dc character to sell. While Spiderman struggles to be able to stay in Wolverines shadow post spoderman trilogy and is being advertised to kids who love the avengers and ultimate spiderman.
What makes spidey fall short to batmans standards, is it because casuals think hes for kids and on the surface not as cool or visually appealing as the bat suited ninja? Is it the concept of two distinctive styles of concept that jars people about the protagonists, ones rich and completely indomitable in everything plus a dark hero and the other is a measly inserted avatar of nerds and outcasts in real life who is unable to find a better way to live or is it that the worlds they are in are more or less places that set up different brands of storytelling(one is action/tragedy/mystery/drama and the other is a soap opera with colorful comicbook cliches?)
Does that affect how writers with a talented acclaim to thier name decide on which franchise they want to write on? Do the writers reseach the characters a decide on which is better for thiet tastes in how to create a story with these heroes and the world the characters pogress in?
I hope spidey in the future gets better writers with the same passion batman has especially with new ideas and the better execution.