Quote Originally Posted by cyberhubbs View Post
How much does Marvel really push their comics to adhere to the movies? When Amazing Spider-Man came out, Slott did a Lizard arc. But it didn't follow the movie beats beyond the villain.

Seems to be little things here and there. Maybe sometimes if word comes down from on high that they wanna push some character.
I assume that in Thor and Captain America's case, they figured the hype surrounding their announcements would end of benefiting them better financially than trying to appeal to potential fans wanting to read the characters because of their interest in the movies.

Simply put, they assumed one option would get them loads more attention, resulting in loads more interest, leading to loads more sales.