I don't think there are many that specifically didn't enjoy Bendis's Cage for the most part. His usage was essential I think in getting involved with the Thunderbolts. And you're exactly right, guys like Spider-man and Wolverine could be used poorly and survive the experience, but if we were to look at the usage of Bendis's Iron Fist, Moon Knight or Bucky Barnes (imo of course), you won't be able to say the same. They were often slighted or portrayed poorly I felt, and characters in need of appealing to the masses in order to keep their stock rising or keep them relevant really suffer with poor high profile portrayals. So we'll just have to agree to disagree in regards to the exposure outweighing the portrayal.
I've been at the end of too many high profile poor portrayals of some of my favourites to be understanding of that opinion, respectfully.