I don't pay much attention to where comics are advertised but maybe DC should consider advertising in all the same places Marvel does wherever that is. (I honestly can't recall seeing any advertisement for Marvel's recent relaunch anywhere outside of places that were comic book related so I'm at a complete loss as to where they are advertising outside of those places. ) Also maybe advertising in magazines and newpapers would be a good idea as well as on DVDs of the movies and at the movies themselves. Batman V Superman is happening shortly so that would be the perfect time to drum up some business.
Supporting LION FORGE COMICS and other independent publishers.
Check out Lion Forge's Catalyst Prime Universe. Its the best damned superhero verse in comics. Diverse characters and interesting stories set in a universe where anyone can be a hero. And company that prides itself on representation both in the comics themselves and in the people behind them.
Oh my goodness gracious! I've been bamboozled!
When we hit our lowest point, we are open to the greatest change. AVATAR AANG
If WB will cut them some slack on the rates.
And that's still very wasteful advertising spending - I doubt a large percentage of the TV viewing audience is interesting in reading for pleasure.
I'd be more interested in seeing ads on Syfy or other 'geek' cable networks. At least there you know that your audience is a bunch of nerds, so more likely to be interested.
Supporting LION FORGE COMICS and other independent publishers.
Check out Lion Forge's Catalyst Prime Universe. Its the best damned superhero verse in comics. Diverse characters and interesting stories set in a universe where anyone can be a hero. And company that prides itself on representation both in the comics themselves and in the people behind them.
Oh my goodness gracious! I've been bamboozled!
When we hit our lowest point, we are open to the greatest change. AVATAR AANG
Here's an interesting article about just that...
But I think that to get the positive results that he eventually found, DC would need to direct potential online audiences to their Comixology page for impulse buys... which could cause a backlash among retailers.
And directing people to "their local comic shop" creates a barrier for the casually interested potential customers.
"There's magic in the sound of analog audio." - CNET.