Originally Posted by
Robanker
When she gets one film a decade with little marketing, we kind of can. Her star isn't as bright as Bruce's, so anyone with some sense will tell you it needs more help getting out there. They didn't buy any endcaps at Targets or the like, having the movie get put closer to the registers where more would see it, just shunted off to the back where you'd only see it if you were looking for movies.
That's fine if you don't want to actually grow an audience, but if you want to build an IP, you have to invest in more than just product.
I liked Bloodlines fine, but if they want Diana to rise, they need to do more to elevate her.