Matt Wilson of Comics Alliance continues his series on Spider-Man artists with John Romita Sr.
Yet Romita brought a very distinct style to the book; in may ways, it felt like a purposeful turn from Ditko’s idiosyncratic style. Spider-Man got more muscular and began to look more like a traditional superhero, and the handful of villains Romita co-created during his first run on the character — The Shocker, Rhino, Kingpin — were a little less weird than Ditko’s creations. (Ditko’s villain creations included a man with a fishbowl head and a man with a lightning bolt head.)
They were also, at least in the cases of Rhino and the Kingpin, huge. This was ostensibly to maintain the idea that Spider-Man was still the underdog, even though Peter Parker was looking more and more like a bodybuilder.The first artist in the series was Steve Ditko.Undoubtedly the most important character Romita designed was Peter Parker’s eventual wife (until she wasn’t), Mary Jane Watson, whom Romita said he designed after Ann Margaret from the movie Bye-Bye Birdie.
The introduction of Mary Jane (who would become far more than just a love interest over the decades) led to the love triangle plots that would become a regular and expected part of the character’s comics. In general, Peter’s social life (including on campus at Empire State University, where protests raged) became a more important part of the book.
These elements were a huge hit with readers, and within a year of Romita’s initial run on the character, Amazing Spider-Man was the top-selling Marvel comic. That’s perhaps why the more muscular, notably more handsome Romita version of the character became the template artists would follow for decades to come.