yeah, any other publisher it would be cheaper, even from Marvel, IDW is bit overpriced.
I would like to add, don't expect Alan Moore or Warren Ellis type of story. Some people say, it's Hellboy light, which is maybe true at first glance but it is very much its own thing. Fun, all ages (in the best possible way) science adventure.
Also, expanding your horizon: how'bout some Prince Valiant?