Originally Posted by
Phil Clark
Yeah, but Marvel did individual movies with each of those three characters and other characters that would become part of the Avengers guesting in those films, setting up their universe, and then put additional characters into the Iron Man sequel before doing Avengers, so you had 6-7 characters and 4 movies to establish a continuity, launched off of the extremely popular Iron Man film that started it all.
DC did a divisive take on Superman with MoS and then brought Batman (the only character they have had consistent success with) and Wonder Woman into the mix with BvS. So instead of setting up a universe in 3-4 movies, they tried to do the same thing in two. And that rushing to "catch up" with marvel is what seemingly was their downfall.