Well, I've seen Thor Ragnarok now. It had it's moments of real drama, say, 10% of the movie at the absolute most. I even laughed once at the stuff that was meant to be funny. It was potentially a story of real substance drowned in a sea of making sure almost everything was played for laughs. At least there are other Marvel movies (Black Panther most recently) that show us this is not all that Marvel will give us.
I guess the thing that boggles me is that, going to RottenTomatoes, this seems to be what the overwhelming majority of the reviewers want from a superhero movie too. It surprises me that almost none of the critics would say that the movie undermines its own concept by feeling the need to play it almost campy as if it couldn't work if it boldly embraced it's genre and concept.