Box Office: "Batman v Superman" Drops 68% In its Second Weekend with $52.4M

[CBR News]

"Batman v Superman" had a big dip in its second weekend at the domestic box office, but still managed to nab the first place spot.


Full article here.

[gbshabo]

"Batman v Superman" had a big dip in its second weekend at the domestic box office, but still managed to nab the first place spot.


Full article here.

actually this isn't accurate. it's a 68% drop if comparing this weekend to Thursday-sunday totals from last weekend. If you exclude the Thursday early screenings the drop rate is 62% drop. Significant yes but more accurate than the level provided by the heading of this article

[Don C]

This drop isn't unheard of. Harry Potter and the Deathly Hallows Part 2 also dropped 68% in their second weekend. X-Men: Days of Future Past dropped 65%. It just depends on how you choose to look at things. If you want to be negative then it's a "significant drop."

Would I have liked to see it do more? Sure. I enjoyed the movie and think too many fans are unfairly judging the movie based on their preconceived notions. But if being negative brings fulfillment to your life, then, hey, knock yourself out.

[Mix_Masta_Micah]

The rationalizations for this movie have become almost as tiring as the movie itself.

[Don C]

actually this isn't accurate. it's a 68% drop if comparing this weekend to Thursday-sunday totals from last weekend. If you exclude the Thursday early screenings the drop rate is 62% drop. Significant yes but more accurate than the level provided by the heading of this article

Sixty-eight percent brings the haters. Sixty-two percent is fairly normal. "Batman v Superman Has Normal Box Office Drop" for a headline doesn't get clicked on.

[Hiromi]

actually this isn't accurate. it's a 68% drop if comparing this weekend to Thursday-sunday totals from last weekend. If you exclude the Thursday early screenings the drop rate is 62% drop. Significant yes but more accurate than the level provided by the heading of this article

The film didn't open on Thursday, it opened on Friday, Thursday "preview" money is always counted towards its opening weekend totals and Friday totals in particular so no it wouldn't be more accurate. You don't get to claim something one week when it helps you and then say "oh that didn't count" the next week. And it's not like this is just starting specifically to make this movie look bad, they do this for every movie that has late Thursday showings and it's one of the reasons why the second week usually has such a large dropoff.

[Batman#22]

PFFF. Still more money than any of us will see in our lives. WB should be happy for the most part.

[Hypestyle]

kudos. This still should have been a summer release. Kids would have been out of school. But anyway..

[TOTALITY]

actually this isn't accurate. it's a 68% drop if comparing this weekend to Thursday-sunday totals from last weekend. If you exclude the Thursday early screenings the drop rate is 62% drop. Significant yes but more accurate than the level provided by the heading of this article

This isn't a question of accuracy, because both the numbers you list are accurate, but a question of what's relevant to the discussion, and when first to second weekend box office drops are discussed, Thursday preview earnings are always included in the first weekend's numbers as a matter of practice. So if you're going to discount the first Thursday in looking at this movie to get a not-as-bad 62%, the only way to measure that against other movies' second weekend drops is to go back and remove the Thursday numbers from all of those reports, which would make the 62% look as severe as the 68% does now. For example, using that "no Thursday" methodology, widely reported second weekend drops like 50% for The Avengers goes to 43%, and Force Awakens goes from 38% to 15%.

But then, the question is "why would you?" since there's a reason why Thursday are always included in these discussions in the first place. A mere 15% drop for Force Awakens would have made for more sensational headlines, but it just isn't the relevant number; some movies are super frontloaded in the Thursday previews, and others have audiences that can wait a day or two, or maybe don't care to stay out on a work night. Opening weekend is opening weekend, and to have a relevant conversation about box office trends that's how it needs to be treated.

[Hiromi]

This isn't a question of accuracy, because both the numbers you list are accurate, but a question of what's relevant to the discussion, and when first to second weekend box office drops are discussed, Thursday preview earnings are always included in the first weekend's numbers as a matter of practice. So if you're going to discount the first Thursday in looking at this movie to get a not-as-bad 62%, the only way to measure that against other movies' second weekend drops is to go back and remove the Thursday numbers from all of those reports, which would make the 62% look as severe as the 68% does now. For example, using that "no Thursday" methodology, widely reported second weekend drops like 50% for The Avengers goes to 43%, and Force Awakens goes from 38% to 15%.

But then, the question is "why would you?" since there's a reason why Thursday are always included in these discussions in the first place. A mere 15% drop for Force Awakens would have made for more sensational headlines, but it just isn't the relevant number; some movies are super frontloaded in the Thursday previews, and others have audiences that can wait a day or two, or maybe don't care to stay out on a work night. Opening weekend is opening weekend, and to have a relevant conversation about box office trends that's how it needs to be treated.

Furthermore if you don't count it for this then you can't count it for the various other movies that have set the bar for what is or isn't considered good, lowering their drop offs as well, which means that the lower number for BvsS is still going to be where it was to begin with relatively speaking.

[dragonmp93]

The amusing thing is that Iron Man 3, who some people in this board insist that is terrible movie, made more money than this.

[Tom Foolery]

Last Sunday evening they revised their initial weekend estimate down an additional -$4M.
That could happen again, the way this thing continues to underperform.

[eckesg1]

The amusing thing is that Iron Man 3, who some people in this board insist that is terrible movie, made more money than this.

Makes sense when you realize that it immediately followed the Avengers. Took advantage of the positive buzz off that movie

[Dog]

PFFF. Still more money than any of us will see in our lives. WB should be happy for the most part.

They'll only be happy if the movie turns a (significant) profit. Deadline says it needs a billion to be profitable at all, depending on where the money comes from.

[Coin Biter]

The amusing thing is that Iron Man 3, who some people in this board insist that is terrible movie, made more money than this.

Because Iron Man 3 was secretly an excellent movie. Hell, Ben Kingsley as the Mandarin was worth the price of admission alone