Was in the middle of an interesting thread on why the Legion doesn't sell and while responding I came upon the continuity issue. In the Legion some say it is inaccessible because of the long deep history of the characters. Then again who wants to read a character origin story every 3 years? How many times do the Waynes, Uncle Ben and Abin Sur have to die? I understand the need to constantly want to be bringing in new customers but if what you are giving them isn't very good or doesn't last very long then why would they invest? I don't need for every new writer on a book to have read every issue of the book preceding them but they should have a clear concept of who the character is from it's most iconic runs. The constant retelling and modifying of history is annoying and frustrating. My New Teen Titans of Wolfman and Perez are no longer canon. Bane broke Batman but wasn't replaced by Azrael. If you love a property you will invest in learning about them is my opinion but everyone isn't like me.
Marvel's way the constant change is not my cup of tea. Change because of storyline Joe Fixit, Beta Ray Bill is cool but Marvels changing seem more about pop and buzz and when it wears off do it again. If you are a fan of Thor (Odinson) or Bruce Banner Hulk I am not sure how much you are feeling this Marvel 'whatever the buzzword for it is now". Poor kids coming into the comic shop after Civil War or Avengers looking for those characters. Wait Thor's a girl and Hulk isn't Bruce and Falcon is cap??? That is another war, (DC being too dependent or loyal to the iconic versions while Marvel isn't loyal enough). The sales chart might suggest that what Marvel is doing is the best way, in the short term but I am not sure how this strategy will play out over time. Then again if DC continues to try to imitate what Marvel is doing, there won't be a contrasting style to compare it to. It will just be how things are done now.
I grew up in an era where the editor told you why things are the way they are, or what issue this situation happened in. Or looked for the "answer man" to clear up confusion or get something useful out of the letter pages. I grew up in the continuity era. I know you don't have to keep all of it, like Batman dancing on Mars but the wholesale rebooting of it every few years is even more frustrating....What say you?