Amazon is so not a bookstore. It used artificial price structures to undercut competition, then began altering that as the competition fell away. It also has attempted to use monopoly power to strongarm content providers. A bookstore is an environment of personal service. Booksellers interact with their customers to not only help them locate specific titles; but, to open up whole new worlds for them. Booksellers turn people onto new writers and stories, new works on a particular subject. They create enthusiasm and a sense of community, in a live environment. Amazon is little more than a wholesaler, acting like a retailer. Their goal is to remove competition, failing to recognize that competition is what makes the industry stronger. The loss of Borders hurt the publishing world majorly. They lost a key client. If Barnes & Noble and Books-a-million disappear, Amazon then can act with impunity. They've already tried to dictate pricing to publishers and place demands on controlling content that they don't even generate. That's not good for consumers. Competition allows for monopoly efforts to be blocked. There aren't enough independents in a position to challenge Amazon on anything.
Amazon is bad for consumers, in the long term; but, too many people have been conditioned by Wall Street and Madison Avenue to only see things in the short term. That cheap price goes away when the alternatives to Amazon do.