Good point. Avengers Disassembled was a massive hit because of Wolverine and Spider-Man... except Wolverine wasn't really in it, and Spider-Man showed up for like 4 panels. And of course there's Mighty Avengers, which did just as well ... again without Spider-Man and Wolverine. Dark Avengers had guys in Wolverine and Spider-Man suits, so I guess you can count at if you want... but I don't think it was really fooling anyone after the first issue.