As all good things are.
Kidding, for those who are sarcasm-challenged.
Ive considered that, actually, and I think it might be part of the overall equation. For example, if Scott Snyder had published Unchained back in the 00's, it still wouldn't have been the best thing ever, but it would have meshed better with the Superman of the time and likely be seen as a better story. A big part of the critics' issue with that story is that Superman doesnt act like Superman....unless we were talking about post-Crisis.
I think that, like a lot of fans (myself included at times) writers are prone to see bigger differences in Nuperman than actually exist, and that can cause some dissonance in the writing, apathy in the writer, and a clash of expectations for the fans. So yes, I think its entirely possible that DC decided to roll back the clock because writing a younger, more brash Superman goes against the instincts of a lot of writers who have been around for a minute.
However....they did the same thing in 1986 and writers adapted. And, really, they did so fairly quickly. So while I suspect its part of the equation (especially considering that Johns does not get Nuperman even as much as he gets Superdad, which is still not at all) I hope its a small part of the equation. But it might be designed to attract different writers as well....though I have a hard time seeing guys like Ewing or Hickman saying "No, this new Superman is too reckless! I cant write him!"
Really, one evening reading pre-Crisis would be all anyone needs to get into the mindset of Nuperman.
Yeah the company crumbled and I lost the chances at a Kubert art school scholarship I was depending on to pay my way.
Fun story; Kubert himself did my entrance interview. Super nice guy, and it was all I could do to keep my cool. But I impressed him enough to be admitted...if only Marvel hadnt sucked so much back then, I'd have been studying under some of the best in the commercial art field.
Well, is anyone, regardless of age, interested in reading this kind of continuity clusterf**k, outside of the people who are just happy to get "their" guy back?
But you've hit on a pretty crucial point, and one I actually brought up in another thread just a bit ago. DC, and Superman especially, relies on that backbone of hardcore readers who dont leave no matter what. And most of those readers are, as you say, not exactly spring chickens. So what is DC going to do as years pass and those readers leave and are not replaced by new ones? DC is breeding Superman to extinction by not successfully appealing to younger readers. Its a tough spot to be in, especially since this problem has been growing for decades already, but with Superman especially it just might be a fatal flaw in marketing/production.
I wonder if this is the sort of thing that lead to the death of the Phantom, Zorro, and the Shadow? They never really evolved or grew, and ended up failing to appeal to younger demographics by not taking advantage of the ebb and flow of cultural shift. Is DC making the same mistake with Superman? I think you'd almost have to accept that they are, and the only hope the character has is smarter management coming in to save him.
By the way DC, my offer of smarter management still stands. Give me a call, I'll fix this mess for you. Not for your sake, but for the sake of my kids; I dont want them growing up in a world without Superman.