I still believe like 2 months ago that they're just making a Death of Superman/Reign of the Supermen (or "Supers" as they call them now) redux in the New52 style.
They just chose the wrong way to do it, alienating new52 fans and those who wants a less confusing continuity for Superman.
Just wait and see... in 2017, our Supes will return with a new shiny costume with proper red boots.