Quote Originally Posted by Ina heshima kwa Jumuia kama ka View Post
On the topic of movies and tv shows affecting comic sales. It can to a certain extent, but not by a huge margin. For example, the Doctor Strange comic was selling well digitally from the start, but after the trailer came out, it started charting better than comics than used to chart better than it. This wasn't a massive jump though, because it only moved up around 2 or so places.

The Walking Dead does very well digitally, and that's got to have something to do with the tv show.
I suspect that films and shows have a more direct impact on digital, since the general audience is more likely to download an app than find a hobby shop, but that's hard to track, as you've highlighted. And even then, as you also said, the impact on monthlies seems to be minimal; you see bigger shifts in sales with new creative teams, a lot of the time it seems.

One thing that the films and larger media stuff can do is build up some interest in lesser known properties. Guardians of the Galaxy and Walking Dead being the biggest (perhaps only?) examples.

In another thread we're talking about DC's upper management, and Ive been saying that they (along with Marvel) have failed to capitalize on the popularity of the genre. Looking at movie Box Office returns, you'd think comics sold a hell of a lot better, but lots of people still dont even realize comics are still being printed.

To my mind, failing to maximize on that, and allowing comics to become cheap IP farms, is perhaps the biggest sin of the industry in the last forty years.