Originally Posted by
Doctor-Comics
The situation with leaks and spoilers really is a matter of the weird relationship between publishers and these websites. The sites like Bleeding Cool and CBR couch themselves as journalists, but really, they are click machine promotion extensions of the publishing houses. Not owned by them, of course, but they certainly rely upon each other for their existences.
The houses probably wish they could control the stories and breaking news outright, but unless they clamp down on their internal leaks, it will be impossible.
BC is a little too National Enquirer for my tastes, and I think boundaries have been broken as a result of the economic realities of running a hype site that relies upon clicks to keep the lights on. It's a dirty business. (The BC owner even posted a link to his site in this thread, which seems at least a little sketchy, but maybe he and CBR have a relationship I don't know about.)
Slott is probably right in that creators should get first crack at promoting their work, but even then, in this case, that promotion would have come as part of a Marvel-sanctioned push. BC grabs the chan-leak, gets the clicks and the ad revenue and some of the buzz instead. Creators are still special, though, and people will still be excited and read the books for the characters and creators they follow. BC keeps the lights on, and so do Marvel and their artists.
As soon as it channed, Marvel should have unleashed their PR. Maybe next time they'll have a contingency plan in place for leaks, and the creators can get the buzz, BC gets their clicks, we get our news, and the heroes get their spandex.