SDCC: New Marvel Studios Logo and Opening Fanfare Revealed

[CBR News]

Marvel Studios films will open up in a whole new way starting with "Doctor Strange," with a new logo and a new opening fanfare.


Full article here.

[FearTheLiving]

Probably did this so people would start noticing the different between a Marvel Studios movie and a Fox movie. The red and white one was a little to close to Marvel Entertainment.

[ImprobableQuestion]

The music is just okay, like the one from 1st Avengers era better. But it's cool that we now have enough artwork and footage to cut together a fully original fanfare.

[Xavier]

Not entirely sure why but I love the little detail of the dialogue from the scripts.

[Thor2014]

Someone on another board mentioned a similarity between the new 'Marvel Studios' open and those old HBO 'Feature Presentation' intros from back in the day. They have a point, the logo has a feel of a commercial. That's ot Necessarily a bad thing but it is different than previous, more traditional studio logos.

[Mr`Orange]

Not a fan of the music but he visuals are great from the comic book to films transition and the final silver / steel logo.

[ThePatentDragon]

A bit more "anthemic" on the music, and it's a sure winner, like the old theme - but it still raised the hairs on my arms, so that's a SCORE.

[Baggie_Saiyan]

Not a fan. Get what they're going for but doesn't do it for me and over half a minute long?

[Bl00dwerK]

Not a fan. Get what they're going for but doesn't do it for me and over half a minute long?

Yeah. Same here. I don't see any reason why it needed to be thirty-some-odd seconds long.

[Ceebiro]

My only complaint is that it's too long. I get that they're trying to highlight their expanding roster of stars and characters, but that takes way too long to get into the film.

[Digifiend]

Shouldn't the ident be 10 seconds maximum? Only TV channels need 30 second ones.

[davewire]

Not a fan. I preferred the old music and the use of comic book images as if they were flipping through the pages really quickly to create animation like an old film reel. I get them wanting to use images from the films now that they have so many, but I just didn't like it.

[Luke Cage]

Pretty awesome. 10 seconds or 30 seconds, who cares. It's the opening fanfare for cinematic presentations. It gives a nod to all the characters currently introduced and sets the tone for what you're about to see. Pretty damn awesome.

[ChaoticScholar]

I like it. Marvel Studios is a real bright spot this year.

[Disco_Magic]

The music seems a tad uninspired. Nothing really catchy or iconic about it to me. Maybe it will grow on me with subsequent viewings.