This book deserves a couple of Eisners.
This book deserves a couple of Eisners.
This to me was clearly the strategy behind All New Marvel NOW. Give old fans their favorites, but progress them, while at the same time bringing in new versions who are more representative of the broader, diverse world that we live in. After all, most of the A-listers were created in the 60s or 70s, and thus are overwhelmingly white and male which was reflective of the comic book readership at the time. Today it's still probably male driven and possibly predominantly white, but with the movies reaching such a broad audience it makes sense for Marvel to try and branch out with their publishing too.
In some cases I'd say it has worked. Old Man Logan and Wolverine, for example. Or Peter Parker Spider-man and Miles Morales Spider-man. In others it has not been as successful, such as Captain America, but I think that's because they sidelined Rogers for the most part by making him a feeble old man (as opposed to Logan, who is anything but feeble). Now they've rejuvenated Steve and he co-exists along Falcon-Cap, so we'll see how that goes sales wise.