Originally Posted by
leo619
It's not about understanding, because everyone understand why many classic readers enjoy the classic characters (and yes the skin color does play a major role in these characters even though many refuse to deny it, otherwise in the 2000's we wouldn't have had so many failed minority books) It's the cause and effect that's being addressed and why no sympathy is given to classic readers. Classic readers are attached to their "agenda" of nostalgia, there's that dirty word again. That familiarity that they associate with their childhood. But because they're so attached to that agenda, they ignore and bypass any sort of product not associated with their familiarity, without at all willing to give it a try. They ignore it and often times ridicule it without even attempting to give it a chance.If it is not within their small bubble they're so closely associated with, they give it the middle finger for it to die in the land of limbo.
As mentioned before, it's this concept that literally put a stranglehold on the comic book industry, because if it didn't fit within that little bubble of status quo, it was cast aside. No progression was able to be made, new markets couldn't be form because there wasn't enough time for these books to given a chance, literally the entire industry was handcuffed due to this agenda. It essentially was a stand still, and while other form of mediums such as television and movies began to progress in diversity and reflect the modern world, the comic book industry still looked like it was stuck in the 1960's, not an appeasing site for anyone not of an older white male demographic.
Marvel knew that if they did not change to reflect the changing american demographic, it's comics division would perish. Not only that but the fact that comics looked so backwards in comparison to other mediums must have been a major issue for the company who prided itself on "reflecting the outside world." So it played with this concept of familiarity. It knew that as long as the major players were in play, nothing would change. The only way progress would be made is if the main players were taken away either temporarily (Captain America, Thor) or permanently (Ultimate Spider Man) Because of this, "enough" of the classic readers would be interested in the new players who role fits within that familiarity. You combine that with outside press so non traditional comic book readers would be interested in this process and *bam* success.
The change has been drastic in just the past 5 years. In the 2011 San Diego Comic Con, the diversity panel revealed that over 89% of the comic book demographic was white males over the age of 28. That means that literally 11% of the demographic was either white women, minorities, or younger white male readers. Again, a stranglehold on the industry. Just two years ago, and the amount of women readership tripled to 30% of the comic book readership, and that continues to climb every year. And that's just the women readership, let alone other demographics such as minorities, LGBT, young readers, etc.
So this is the cause and effect that takes place from the classic readers not willing to give new products a chance. Essentially it was either comics continue to look like they were in the 1960's while the current year was 2050, or Marvel smarten up and realizes it needs to cater to all audiences and figure out a way to do so. If classic readers were willing to give new characters a chance, this situation wouldn't have happened. Instead, no one was willing to budge to give women and minority characters a chance and Marvel had to carve it's own route. And that's why I have no sympathy for classic readers. You had decades to give new characters a chance, now marvel has found it's method and that temporarily means at your expense. So if that forces you to leave comics because you're not the primary customer being catered too anymore, than good riddance.