where is the GI Joe MMORPG video game?
Something where you can create your own GI Joe character(s), from code name to military division to combat/role specialty, weapon/vehicle proficiency, etc.
I guess you could do the same thing for a customized Cobra soldier as well.
Your character can complete missions and get access to upgraded skills, weapons access, etc. as well as purchasing outfits/clothing, etc. Your character also gets to rise in rank as they eventually complete important missions.
Eventually your bonus points allow you to build strike teams with iconic Joe team members.